[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.haag.cz\/marketing-pomoci-influenceru\/#Article","mainEntityOfPage":"https:\/\/www.haag.cz\/marketing-pomoci-influenceru\/","headline":"Marketing pomoc\u00ed influencer\u016f","name":"Marketing pomoc\u00ed influencer\u016f","description":"Kdo to v\u016fbec je influencer? M\u016f\u017eeme \u0159\u00edct, \u017ee se jedn\u00e1 o internetov\u00e9ho u\u017eivatele, kter\u00fd m\u00e1 vliv na svoje publikum. V\u00fdraz influence\u0159i je obecn\u00fd. D\u00e1le se tito lid\u00e9 naz\u00fdvaj\u00ed dle toho, na jak\u00e9 soci\u00e1ln\u00ed s\u00edti p\u016fsob\u00ed. Nap\u0159\u00edklad youtube\u0159i, tik toke\u0159i a podobn\u011b. Trend influencer\u016f u\u017e je to n\u011bkolik let, vlastn\u011b v\u00edce jak deset let. Teprve v...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.haag.cz\/marketing-pomoci-influenceru\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;Marketing pomoc\u00ed influencer\u016f&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2022-08-12","dateModified":"2023-06-14","author":{"@type":"Person","@id":"https:\/\/www.haag.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.haag.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dc285cbe86eecc8073f119fcb2e2c7032b51533f5bb47611c7d4a598558b8b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"haag.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.haag.cz\/wp-content\/uploads\/pexels-ivan-samkov-7676408.jpg","url":"https:\/\/www.haag.cz\/wp-content\/uploads\/pexels-ivan-samkov-7676408.jpg","height":0,"width":0},"url":"https:\/\/www.haag.cz\/marketing-pomoci-influenceru\/","about":["Business"],"wordCount":398,"articleBody":"         Kdo to v\u016fbec je influencer? M\u016f\u017eeme \u0159\u00edct, \u017ee se jedn\u00e1 o internetov\u00e9ho u\u017eivatele, kter\u00fd m\u00e1 vliv na svoje publikum. V\u00fdraz influence\u0159i je obecn\u00fd. D\u00e1le se tito lid\u00e9 naz\u00fdvaj\u00ed dle toho, na jak\u00e9 soci\u00e1ln\u00ed s\u00edti p\u016fsob\u00ed. Nap\u0159\u00edklad youtube\u0159i, tik toke\u0159i a podobn\u011b.  Trend influencer\u016f u\u017e je to n\u011bkolik let, vlastn\u011b v\u00edce jak deset let. Teprve v posledn\u00edch letech se ale stali v\u00fdznamnou sou\u010d\u00e1st\u00ed marketingu. Uk\u00e1zalo se toti\u017e, \u017ee reklama, kterou propaguje influencer, m\u016f\u017ee b\u00fdt daleko \u00fasp\u011b\u0161n\u011bj\u0161\u00ed ne\u017e jin\u00e9 druhy reklamy. Reklama v jejich pod\u00e1n\u00ed vyzn\u00ed \u010dasto p\u0159irozen\u011bji a osobn\u011bji, ne\u017e n\u011bkde z billboardu nebo z vyskakovac\u00edho banneru na webov\u00e9 str\u00e1nce.   Pokud chcete vyu\u017e\u00edt n\u011bkter\u00e9 influencery na svou reklamu, p\u0159ipravte se, \u017ee u t\u011bch, kte\u0159\u00ed maj\u00ed n\u011bkolik stovek tis\u00edc sleduj\u00edch, si zaplat\u00edte za jejich slu\u017eby docela velkou \u010d\u00e1stku. Je to pochopiteln\u00e9. Pro n\u011b je to pr\u00e1ce, kter\u00e1 je v\u011bt\u0161inou \u017eiv\u00ed a v\u011bt\u0161inou se jedn\u00e1 o investici, kter\u00e1 se v\u00e1m vyplat\u00ed. Jak si ale vybrat toho spr\u00e1vn\u00e9ho influencera? Z\u00e1le\u017e\u00ed na tom, co chcete, aby propagoval. Mus\u00edte si ud\u011blat pr\u016fzkum a zjistit, jestli se jeho c\u00edlov\u00e1 skupina shoduje s tou va\u0161\u00ed. Je asi hloupost po sedmn\u00e1ctilet\u00e9 influencerce cht\u00edt, aby v\u00e1m propagovala mast na bolav\u00e1 z\u00e1da. Prozkoumejte tak\u00e9, jak\u00e9 m\u00e1 dosahy, proto\u017ee po\u010det sleduj\u00edc\u00edch nen\u00ed zdaleka o v\u0161em vypov\u00eddaj\u00edc\u00ed u\u017eivatel. Spousta sleduj\u00edc\u00edch je neaktivn\u00edch a vy pot\u0159ebujete oslovit pr\u00e1v\u011b tu aktivn\u00ed \u010d\u00e1st publika. Pod\u00edvejte se, jak\u00e1 b\u00fdv\u00e1 odezva u jejich p\u0159\u00edsp\u011bvk\u016f, po\u010det lajk\u016f, koment\u00e1\u0159\u016f a podobn\u011b.   Nezapome\u0148te si s influencerem podrobn\u011b domluvit podm\u00ednky. Samoz\u0159ejm\u011b cenu, za kterou v\u00e1m propagaci ud\u011bl\u00e1, ale tak\u00e9 jakou formou p\u0159\u00edsp\u011bvek zve\u0159ejn\u00ed, na jak\u00e9 soci\u00e1ln\u00ed s\u00edti a kolik p\u0159\u00edsp\u011bvk\u016f va\u0161emu produktu v\u011bnuje. Pokud si nejste jist\u00ed, zda toto v\u0161echno dok\u00e1\u017eete \u0159e\u0161it, p\u0159enechte to na reklamn\u00ed agentu\u0159e. Ty maj\u00ed v mnoha p\u0159\u00edpadech ji\u017e sv\u00e9 kontakty na influencery, nebo jsou zvykl\u00ed s nimi spolupracovat. Pro plze\u0148sk\u00e9 firmy jsou p\u0159ipraveny slu\u017eby reklamn\u00ed agentury Plze\u0148.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing pomoc\u00ed influencer\u016f","item":"https:\/\/www.haag.cz\/marketing-pomoci-influenceru\/#breadcrumbitem"}]}]